Career Coaching From Someone Who Did The Hiring

14 years as a hiring manager at Amazon and Boeing. Now I help senior, principal and executive-level professionals land better jobs with better pay.

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We've Been Featured In:

Adam Broda and Broda Coaching Featured in Fast Company
Adam Broda and Broda Coaching Featured in CNBC Make It
Adam Broda Published by Forbes
Adam Broda and Broda Coaching Featured in LinkedIn News

The best candidate doesn't always get hired

The best-positioned one does. I spent fourteen years on the hiring side at Amazon and Boeing, reading the resumes and sitting in the debriefs. I watched strong people lose out to weaker candidates who simply told a cleaner story.


That's a positioning problem, not an experience problem. Better Work is the system I built to fix it.


Our proven method has:


  • Average compensation increase of $30,000 to $35,000
  • Negotiation adds another 10% to 15% on top
  • 3X'd LinkedIn visibility in just 30 days
  • Generated 3X more interviews in 2 months
  • Grown professional networks by 30% over the course of the program
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Coach Adam Broda Headshot

"Most professionals don't struggle to get hired because they lack skills. They struggle because they don't know how to market themselves."

About Adam

Since 2020 I've worked with more than 400 professionals on career-defining moves into top-tier roles. Not job boards and mass applications. Positioning, targeting, and a process.


14 years hiring at Amazon and Boeing


Published by Forbes through the Forbes Coaches Council


Featured in Fast Company


Clients placed at Meta, Google, Spotify, Microsoft, Tesla and Lockheed


Former NCAA Division I wrestler, still coaching high school wrestling


More about Adam


Why I do this

In 2020 I made my own pivot into a FAANG role. It took a different search strategy, different positioning, better interview prep and harder negotiation than anything I'd done before. I'd also just become a father, and what I wanted out of a career had changed.


That search is where Better Work came from. I'd spent years on the hiring side and I still had to learn how to run one properly.


I read thousands of resumes in those years, sat in the debriefs, and made the calls. I know what moves someone to the next round and what gets them passed over before anyone reads page two.


Most people I work with are somewhere in that same spot. Strong track record, search going nowhere, no clear read on why.

Free tools

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Layoff Guide


  • Protecting your finances and your reputation


  • How to talk about it without damage


  • Networking your way back in faster


  • What I'd do myself
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Resume Template


  • Language hiring managers actually respond to


  • Every line earns its place


  • Structure that survives a fast scan


  • Get read instead of filtered out
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AI Guide for Job Seekers


  • Which AI certifications are actually worth it 


  • Free courses from Harvard, MIT, Google and DeepLearning.AI


  • TED Talks worth your time


  • The newsletters leaders actually read
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Join Our Free Newsletter


Each month you'll get:


  • One job search strategy you can use


  • Hiring trends and job market updates so you stay ahead


  • Exclusive insights from Adam



The Better Work Program


What's in the program:


  • Eight private 1:1 sessions, one per stage of the search
  • Resume, LinkedIn and storytelling deck written for you
  • A targeting report, so you stop guessing which roles to chase
  • A networking plan built on your actual contacts
  • Coach-led mock interviews
  • Negotiation support when an offer lands
  • Weekly office hours and a Fortune 500 network


Our average client receives a total compensation package around $250K, and many have seen results within 30–90 days of starting our career coaching program.


See the full program

Who this is for


Senior, Principal and Director-level professionals. Usually at least one of these is true:


  • You're applying and not getting interviews
  • You're interviewing and not getting offers
  • You're switching industries and can't explain the move cleanly
  • There's an offer on the table and you don't know what to ask for
  • You're doing all of this around a full-time job



Career Coach Adam Broda Sitting on Couch Smiling Ready to Guide Career Transition

Client results

Clients across tech, healthcare, defense, government, SaaS and manufacturing. Their words, not mine.

Start with a conversation


Apply and I'll tell you honestly whether Better Work is the right fit for where you are.